Content Marketing Tips and Tricks for YouTube

YouTube Logo

We all love YouTube. It is where videos go to become viral, and sidetracked individuals like me go to waste productive hours watching standup comedy and music videos. Are you back yet? Can we continue with the article? ;)) But from a marketing perspective, there are some real drawbacks to using the YouTube platform. For […]

Business Mogul Weekly April 6th, 2014

Hat Rack Media logo

Welcome to another edition of Business Mogul Weekly, your source of the best articles relating to sales and marketing from the past week. We are so focused on providing the best information that we will even include articles from our competitors. But to be honest, most of the time they don’t seem to have much […]

What Is The Problem With Native Advertising

a bad apple hanging on a tree

Well folks, this is going to be a short article, because the concept is really simple. First off, what is native advertising? Native advertising is the process of creating content around a brand that is placed into regular publications like The New York Times and the The Wall Street Journal. But here is the important […]

What is Ad Retargeting

stop sign full of bullets

So there I was… I had been searching the abyss that is the Internet for a few weeks, trying to find a cost effective way to produce an animated explainer video. But I was having no luck. Then by chance I remembered a client we are currently building a website for mentioned the name of […]

I Hate To Tell You This But More Content Is Not The Answer.

laptop on a desk with stickers and a coffee cup

First off, I am a huge fan of creating a lot of content. There is a big debate going on in the content marketing world around whether search engines like long form content or frequent content. So naturally I fall into the latter camp. But creating content for contents’ sake is not a strategy. The […]

All You Need Is Value. The Content Marketing Mystery Tour.

The Magical Mystery Tour bus

Welcome to my rant of the week. Just like the Beatles song from the Magical Mystery Tour, “All You Need is Love,” once again marketers are shouting from every digital platform on earth that all you need to do is create value. Or add value. How long should my articles be? Answer: Don’t worry about […]

Your Website Looks Beautiful. Too Bad It Sucks.

website notes and ideas on paper

One of the first pieces of advice I give new content marketers is to blog the answers to questions clients are asking you the most. For example, if you are always telling people how the loan process works for your mortgage department, then write an article describing the process. I’m a man of my word. […]

Business Mogul Weekly March 30th, 2014

I’m not going to lie, there were not a lot of great articles posted relating to sales and marketing. But the few articles I have included were home runs. So sit back and get your marketing fix for the week.  Inside Forbes: 10 Battlegrounds to Watch As Native Advertising Marches On This article from Forbes […]